New perspectives: The role of identity in destination decisions

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Sent by The Expedia Group

New perspectives: The role of identity in destination decisions — Image courtesy of Destinations International

Originally published by Destinations International

Travel has the power to enrich lives and broaden perspectives. However, many people face barriers based on their identity that keep travel out of reach. In fact, 80% of disadvantaged travelers report experiencing serious challenges during their travel experiences.

Our new research, Travel for All: An Expedia Group Study on Travel Inclusionexamines disparities in travel experiences among disadvantaged travelers in the United States, including Black, Latino, LGBTQIA+, and disabled travelers. By examining their journey, from planning and research to their destination experiences, there is an opportunity and an imperative for the industry to change to make travel more inclusive while building a stronger and more diverse visitor base for the destination your

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A person leaning over a colorful mosaic barrier. Cacti in the background. — Image courtesy of Destinations International

The Expedia Group

Expedia Group, Inc. companies. provides travel for everyone, anywhere through our global platform. Driven by the fundamental belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to drive partner growth and success while facilitating memorable traveler experiences. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group Media Solutions, Expedia Local Expert®, CarRentals.com and Expedia Cruises.