Unusual wedding trends in 2024: Global couples redefining luxury and tradition

Weddings have long been a reflection of personal style and cultural heritage, but in 2024, couples are pushing the boundaries of tradition, opting for unique and unconventional celebrations that break with the norm. From gravity-defying mandaps to diverse cultural themes and creative seating arrangements, today’s weddings are all about customization and individuality.

A shift towards personalization and creativity

According to Akshay Anand, founder of La Serre, the wedding industry has undergone a dramatic evolution in recent years. “Weddings have evolved a lot over the years. There was a time when simplicity was key and most couples opted for traditional and family settings. But now there’s a beautiful shift where couples are exploring more creative and personal touches for their big day,” she says. This shift reflects a desire for weddings to go beyond mere rituals, transforming them into unique experiences that reflect the personality of the couple.

Anand notes that for Gen Z, weddings have become a canvas for experimentation. “They are open to new ideas and want to bring elements that reflect their personality, thoughtfully mixing traditions with modern trends.” This has led to an increase in bespoke wedding elements such as gravity-defying mandaps, themed celebrations that combine diverse cultural influences and even seating arrangements designed to surprise guests. “Couples are finding joy in curating every detail, making their celebration feel different and memorable,” adds Anand, highlighting how modern weddings are less about convention and more about creating a unique experience that tells the couple’s story. .

Unique spaces and ecological practices

Rajneesh Kumar, General Manager, Courtyard by Marriott Aravali Resort, shares a similar perspective, noting that couples today are looking for versatile venues and customizable services to make their weddings truly unforgettable. “We offer a serene getaway for modern couples looking for unforgettable weddings. Our versatile venues and customizable services ensure that your dream day is perfect,” says Kumar. In response to growing trends, his resort offers increasingly creative and customized weddings such as poolside mandaps, rituals of spa and pet-friendly services that add a special touch to the celebration.

Kumar points out that today’s couples are not only thinking about aesthetics but also about the impact their weddings have on the environment. “We offer green practices and cater to unique requirements such as sustainable weddings,” she explains, reflecting a growing trend towards more conscious and green celebrations. Courtyard by Marriott’s “Shaadi Ka Ghar” campaign embodies this approach, providing personalized, full-service wedding planning that ensures every aspect of the celebration feels intimate and tailored to the couple’s vision.

Combining tradition with modern innovation

One of the most striking aspects of weddings in 2024 is the mix of tradition with contemporary trends. Anand points out that while couples are keen to experiment with modern elements, they still hold traditional rituals very close. “For Gen Z, it’s about pushing the boundaries of what a traditional celebration can be while respecting the core elements of their cultural heritage.” This fusion is evident in everything from gravity-defying mandap designs to themed weddings that celebrate cultural diversity.

Kumar adds that cultural fusion weddings are becoming increasingly popular, with couples bringing together elements from different traditions to create something truly unique. “We cater to cultural fusion weddings, where couples blend different traditions in a way that honors their heritage while introducing modern touches that make their celebration stand out,” she explains.

The future of weddings: personal, creative and memorable

Both Anand and Kumar agree that the future of weddings is about personalisation, creativity and creating memories that last a lifetime. “It’s wonderful to witness this change as each wedding now becomes a true reflection of the couple’s journey and vision,” says Anand. Kumar echoes this sentiment, stressing that every wedding at the Courtyard by Marriott Aravali Resort is designed to be a truly memorable celebration, tailor-made to meet the couple’s specific wishes.

As global couples continue to redefine what luxury weddings look like, one thing is clear: the days of cookie-cutter celebrations are over. In their place are vibrant, creative and deeply personal weddings that tell the unique stories of the couples they celebrate.