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Luke Littler could be worth “more than David Beckham” in 10 years’ time, according to Dennis Priestley

Luke Littler could be worth “more than David Beckham” in 10 years’ time, according to Dennis Priestley

Luke Littler’s rise has been relentless since the teenage sensation burst onto the scene at the 2024 World Darts Championship. As the now 17-year-old continues to transcend the sport of darts and into the mainstream wider public, legendary former world champion Dennis Priestley has made a big claim.
Speaking on the latest episode of William Hill’s YouTube show Club 501, hosted by former professional turned expert and leading darts commentator Wayne Mardle, the two-time world champion drew comparisons between Littler and, probably , the most famous footballer on the planet, Manchester. United, Real Madrid and England legend David Beckham.
“Luke Littler is still so young and his career could go one way or the other. I just hope he’s surrounded by the right people that will keep him grounded. If they can do that and he can stay at the top of his game for In 10 years or so, he will be worth more than David Beckham,” reflects the 74-year-old Englishman. “However, it is difficult for any player to stay at the top for that period of time. Steve Davis and Stephen Hendry achieved a decade at the top of snooker, but it is very difficult for Phil Taylor to dominate darts for almost 20 years norm.”

However, the growing richness of the modern game marks a stark contrast to when Priestley himself was at the height of his powers. “There were times when Phil Taylor and I didn’t pick up our prizes so the PDC could stay afloat,” recalls Priestley. “This went on for quite some time, and I think it was just the two of us who did it.”

“As soon as Barry Hearn came in to take over the PDC, he paid off all the debts and made sure Phil and I were paid. Then he made sure we got more out of it than the other players who hadn’t put in as much .Phil and I got 600 shares each, while the others got 200,” concludes the inaugural PDC World Darts Championship winner. “He said that if in two years’ time he hadn’t sorted things out and secured better television coverage and prize money, then he would bring the PDC back.”