Vidyard partners with Salesloft to help improve sales engagement through AI-powered video messaging

Saleslofta revenue orchestration platform called Vidyardan online video platform as the preferred video partner to help Salesloft users incorporate personalized video messages into their email workflows.

Through the partnership, the companies plan to help sellers create unique experiences for buyers through personalized interactions and scalable workflows. Key features of the collaboration include:

• Custom recording and sharing video messages directly from Salesloft;
• Using artificial intelligence based information internally The Salesloft Pace recommend and prioritize next best actions based on video content engagement;
• Add videos to email templates and track video engagement directly in Salesloft; and
• Streamline sales rep workflows, embed video in any email, track engagement, and prioritize follow-up actions based on video viewing data.

“Naming Vidyard as our video partner of choice is a strategic move that addresses the evolving needs of today’s sales teams,” Lee Zucker, SVP Global Sales and Alliances at Salesloft, said in a statement. “Integrating Vidyard’s video messaging and engagement signals capabilities into Salesloft enables our users to stand out in a crowded digital landscape, enhancing the human element in sales interactions and leveraging video engagement insights to drive higher response rates and improved customer relations. This partnership equips sales professionals to excel in a market where effective and impactful communication is essential.”