Variety VIP+ and Amazon Ads Release “Entertainment Everywhere” Report.

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In an effort to quantify how streaming has had an impact how audiences around the globe are served by different forms of media, Variety Intelligence Platform has partnered with Amazon ads on the special report “Entertainment everywhere.”

With entertainment filling screens big and small – from film, TV and livestreaming to audio-centric media through music and podcasts – the rise of streaming has helped transform content distribution on a global scale.

VIP+’s 21-page “Entertainment Everywhere” expands on survey data previously presented in the Amazon Ads report “From ads to Zeitgeist,” a global thought-leadership research study that delves into the relationship between culture and advertising to explore the effects of improved consumer accessibility to content in regions around the world.

Many consumers, especially younger adult audiences, have expressed a desire for entertainment, media and storytelling that prioritize authenticity and convey realistic stories that reflect different cultures.

In fact, more than 7 in 10 monthly streaming TV viewers say it’s important to be exposed to cultures around the world. This may also extend to ads that run alongside streaming content, with more than half of younger adult consumers agreeing that advertising has allowed them to learn about other cultures.

“Entertainment Everywhere” highlights regional trends – such as South Korea’s influence in streaming video with award-winning films and record-breaking TV series, or the popularity of Spanish-language live broadcasts among twitch audiences around the world – and how the global nature of the industry provides opportunities for brands to reach wider audiences, highlight cultures historically underrepresented in media and foster cross-cultural connections between viewers.

Just some of the topics covered:

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