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The franchise is the cure for “nothing-more-can-be-said” boredom.

The franchise is the cure for “nothing-more-can-be-said” boredom.

The Franchise (Sky Comedy and NOW) is very funny. That’s unusual for a comedy these days.

The first 27 minute episode was like 10 minutes of my life, which is always a good sign.

Especially since I wasn’t expecting to enjoy a comedy about life inside the production of a superhero movie.

The little things that made me laugh. Blink and you miss it moments like a movie poster that said: Centurious 2: The Continuum Begins.

The pace is relentless, following first assistant director Daniel (Himesh Patel) around the set as he tries to put out fires such as the two lead actors ending up with sunburned eyes.

It helps that one of those actors is played by Richard E. Grant, who goes full Richard E. Grant here.

And it has Jessica Hynes playing Steph, who will put a big smile on the face of anyone who remembers her from W1A.

It helps that the film is a second-tier show in the overall franchise, so we also get to root for the underdog.

But it’s the writing that sets this apart. Which is no surprise since it comes from Armando Iannucci, the man who co-created Alan Partridge and gave the world The thick of it.

Throw in director Sam Mendes along with must-read writer Marina Hyde and I should have known I was in for a treat.

Himesh Patel attends the BFI London Film Festival Gala Screening of The Franchise at the Royal Festival Hall, Southbank Centre, London. Image date: Saturday, October 12, 2024.
Himesh Patel attends the BFI London Film Festival Gala Screening of The Franchise at the Royal Festival Hall, Southbank Centre, London. Image date: Saturday, October 12, 2024.

The best thing is the rhythm. A lot of the dialogue happens in motion, which can be annoying if it’s not written correctly, but the characters seem real and funny.

The cornerstone is the relationship between Daniel and his cheerful assistant Dag, played with gusto by Lolly Adefope.

It’s basically us, parachuted into the strange world of superhero franchise movies, where the Fish People can be taken out of the movie on a whim.

(This actually happens, but it’s okay, every Fish People gets their newspaper.)

Daniel is too busy to be nice to Dag, and looks down on her when she takes the initiative.

But we see enough of him to like him, which matters, because it’s hard to laugh when every character is awful, unless you’re watching Curb Your Enthusiasm.

Daniel is a decent boss compared to his own boss, studio executive Pat Shannon, who is funnier and scarier than anything in the movie they’re making. (Names a female employee with sugar breasts in a genuinely hilarious scene.)

The Franchise is your answer to anyone who says it’s impossible to do comedy anymore because you can’t say anything.

It’s funny, it has heart, and I want to see what happens next. Give him a watch.