Road signs used to spread the breast cancer message in Bradford

Signs normally used for road safety messages are used to urge women to check for signs of breast cancer.

The plan, which is a partnership between councilors and the NHS, follows awareness sessions in Bradford Borough.

Data from the sessions allowed the signs to be placed in areas where the take-up rate of breast tests was low, a Bradford Council spokesman said.

Councilor Alison Coates said it was hoped the signs would remind tens of thousands of women of the importance of self-screening and in turn lead to earlier cancer detections.