PIMS: Mazda PH now offers the AutoExe customization program | CarGuide.PH

Initially, a total of 67 AutoExe parts are available (10 for the Mazda3, 20 for the CX-60 and 37 for the MX-5). These parts are generally divided into eight categories: exterior, interior, body, suspension, intake and exhaust, brakes, powertrain, and utility. Mazda Philippines will look into expanding the availability of more parts and models soon.

“Our decision to offer factory-installed AutoExe parts to new and existing Mazda customers is part of our commitment to becoming a premium brand. Luxury has gone beyond offering high-quality finishes and a refined unit. Customization is also seen as a kind of luxury, and this is a trend we see not only in the automotive industry, but everywhere,” continues Steven Tan.

Founded in 1997, AutoExe is a tuning company and parts manufacturer specializing in Mazda vehicles. It was founded by former Mazda works driver Yojiro Terada. Known as “Mr. Le Mans”, Terada-san has made 29 appearances, the most for a Japanese driver, at the world famous endurance race. With his experience in racing, he has treated the Circuit de la Sarthe, where the race is held annually, as a development ground.

Since Le Mans is held on public roads, AutoExe parts are not just for flashy looks, nor are they limited to circuit use. Instead, they are parts and accessories developed with street or everyday use in mind. AutoExe prides itself on crafting parts and accessories that enhance driving performance without compromising practicality or comfort. In addition, they develop pieces with a holistic approach.

“The typical aftermarket approach would be to specialize in one aspect, say mufflers or brakes. That is, they specialize in one component,” says Terada. “On the other hand, AutoExe specializes in complete cars. Our goal during parts development is to achieve the level of refinement or polish you would in a new variant or grade. We improve performance in a balanced way.”

The AutoExe tuning concept is to bring out the full potential of Mazda’s Jinba-ittai (union of man and machine) philosophy based on the technology and knowledge gained in Le Mans racing. This is done by optimizing a vehicle’s transient handling characteristics, taking into account factors such as performance as well as reliability, durability and comfort.

“Transient characteristics refer to the movement of a vehicle, in a forward-backward (acceleration and deceleration) and side-to-side (pitting and rolling) motion. If a car reacts too quickly, like a purpose-built track car , it feels nervous and scary. If it is too slow, it becomes boring, which makes it not enjoyable to drive. We aim to find the balance that sharpens the level of Jinba-ittai that enthusiasts can immediately feel. .

AutoExe parts are available to order at all Mazda dealers nationwide. Because AutoExe parts are engineered in close collaboration with Mazda, they will not void a vehicle’s warranty when purchased and installed at authorized Mazda dealers. They also carry a 1-year manufacturer’s warranty.