Metamorphosis: Skyscanner moves from price comparisons to value-based offers

SINGAPORE – As travel metasearch platforms evolve, they defy easy categorization.

These platforms, such as Skyscanner, Tripadvisor, Trivago and Kayak, aggregate and compare options such as flights, hotels and car hire from different companies online. They then redirect users to third-party providers, including online travel platforms such as Booking.com and Expedia, to complete their bookings.