Trump’s watches appear to be in violation of copyright law

It’s usually the celebrity who comes forward to ask to have their likeness removed from a product. In 2021, the New York Times documented the litany of products, from electric razors to ponchos and even face paint, with footage of BJ Novak promoting the products, but the actor took to social media to say he was “too much fun” to catch one. action

Details about TheBestWatchesonEarth are scarce. The company was registered in late July, roughly three months before it began advertising the watches, and it’s unclear who actually owns or is associated with the LLC.

Fortunately for the Trump Watch Company, the other watches in the catalog do not feature the iconic post-assassination image on the back. Like the just-announced “First Lady” piece, an exclusive watch (100 were offered for sale, limit three per purchase) is now also elusive: it sold out quickly. Labeled “Buy one for everyday wear…or gift one to every woman in your life,” it’s unlikely Melania was one of the hundred who bought one ; only Trump’s signature adorns the dial, and the former first lady’s name is nowhere to be found on the marketing copy.

Trump’s ‘First Lady’s’ new watch: ‘Give one to every woman in your life.’

Courtesy of TheBestWatchesonEarth LLC

There are also the $100,000 18-carat diamond-encrusted “Victory Tourbillon” pieces, which have clear casebacks so owners can see the “TX07 Tourbillon” automatic movement. However, finding any record of this move online is difficult.

Commentator Nico Leonard van der Horst said in an Instagram post: “The maker of this movement is Olivier Mory, who ironically is known for making very affordable Tourbillons that are half made in China and half made in Switzerland. If you buy this movement and put it in your own watch, you could buy it for less than $3.5k.”

The $100,000, 18-carat, diamond-encrusted Trump “Victory Tourbillon” watches have clear exposure backgrounds, so they do not infringe on AP’s image rights.

Courtesy of TheBestWatchesonEarth LLC

TheBestWatchesonEarth has a connection to other Trump-branded products: Earlier this year, a line of Trump sneakers was introduced, and the companies behind the sneakers and watches were registered by Andrew Pierce of Cloud Peak Law ( which is also linked to another law). group, attorney for Wyoming LLC).

This obfuscation serves a purpose: Pierce explained in a podcast earlier this year that he specializes in this kind of anonymity, saying, “With so much information on the Internet, how can you have a website anonymously, like You can have a business that is tied to your home address. Those are things where we can help you cover your tracks a little bit and have a little bit of privacy at the end of the day.”