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The target application modifies to reduce the “Double Tap” chaos.

The target application modifies to reduce the “Double Tap” chaos.

  • Target has released an update to its app to curb shopper behavior that workers call “double-tapping.”
  • Workers have previously said delivery order customers have caused chaos by waiting until they arrive to press a button that says they’re on their way.
  • With the update, shoppers will be required to wait an extra minute for the order fulfillment process to be triggered by workers.

Target is rolling out a much-requested app fix for a shopper behavior that has been a frequent source of frustration for some of its fulfillment workers.

Either by accident or on purpose, hundreds of Target drive-up customers using the retailer’s mobile app arrive at store parking lots every day before you hit the ‘I’m on my way’ button.

Upon arrival, they would tap the button and the “I’m here” button in quick succession—a move that became known as the “double tap.”

Now, after a mobile app launched last week, shoppers won’t be able to “double tap” their driving controls. Instead, they’ll have to wait a minute after tapping “I’m on my way” before declaring their arrival.


A screenshot of the recently updated Target mobile app.

A screenshot of the recently updated Target mobile app.

Business Insider



“We need some extra time,” the app says now. “Next time, avoid this delay by letting us know you’re on your way before you go to the store.”

The company confirmed the change to Business Insider and said it continues to look for ways to improve the app for both workers and customers.

Last year, workers told BI that the “I’m here” signal starts a three-minute timer during which they must load a customer’s order from various shelves or coolers onto a cart and roll it into the parking lot.

Orders that take more than three minutes can put a worker’s grades in the red and draw the attention of managers, workers previously said. “Double-tappers” are particularly problematic when orders have dozens of items or contain large or heavy products, which can trigger a cascade of delays, they said.

The impact of the update was not instant, however, according to several people comments on social media, as it may take time for a significant number of customers to download the new version of the app. The update also began amid a surge in Halloween shopping.

“It’s already been a very busy week to begin with, so it’s hard to gauge if the double-tap delay has had any noticeable change,” a Target worker in New York told BI, describing the app update as a welcome The worker asked not to be identified because he was not authorized to speak to the media.

The worker said her store receives between 1,000 and 1,500 carryout orders a day, estimating that about a quarter of those are double taps. Some are “recidivists” that she and her colleagues recognize by name, she added.

“There was nothing we could do to stop them from doing this, apart from letting the customer know directly that they should tell us they were on their way, which was discouraged by management,” she said. “We hope this new change will alleviate this problem.”

A Wisconsin worker told BI that the change hasn’t had a major effect so far, but that every bit of extra time helps.