Nexo Unveils Strategic Rebrand as Premier Digital Asset Wellbeing Platform

Vilnius, Lithuania, October 31, 2024, Chainwire

Nexo redesigns its innovative solutions for building long-term digital wealth with advanced 24/7 Bitcoin White Paper Day customer support.

Nexoa leading digital asset institution, today announced its major rebrand and platform redesign, marking its evolution from a crypto-lending pioneer to the first comprehensive and compliant digital asset wealth platform. Revealed on Bitcoin White Paper Day, this step reflects Nexo’s growth and broader strategic vision to empower forward-thinking investors to grow, preserve and leverage their wealth.

After 20 months of customer research on 5,000 users in 23 countries, the revamped Nexo platform – with a new logo, website and improved user interface – responds to the growing demand for sophisticated yet flexible solutions for digital assets. This evolution aligns with the needs of those who recognize the power of cryptocurrencies to create long-term value as Nexo continues its mission to drive the next generation of wealth.

Nexo is evolving with the maturing crypto landscape

“Our ‘Wealth Forward’ philosophy positions us as the first major crypto company to make a strategic move towards a comprehensive digital asset wealth platform. We are focused on giving independent and savvy investors smarter and more flexible ways to grow and access their wealth in the digital asset space,” said Kosta Kantchev, Co-Founder and Executive Chairman of Nexo.

The digital asset landscape has rapidly evolved from a niche to a transformative force in the financial sector, highlighted by the approval of spot Bitcoin ETFs. This momentum is reflected in the growing interest in digital assets: 65% of institutional investors are ready to enter the market while 72% of retail investors see digital assets as essential to building wealth.

Nexo has been at the forefront of this evolution. With a robust business model and diverse offerings, Nexo has earned the trust of retail and institutional investors in over 200 jurisdictions. Its impressive balance sheet—more than $320 billion in processed transactions, $8 billion in cryptocurrencies issued, and $945 million in interest paid—cements its new direction: shaping the next generation of wealth.

A new look for a new era

Nexo’s new brand and visual identity reflects its mature and focused direction, namely “Driving the next generation of wealth” – in line with the demanding nature of cryptocurrency holders.

The renewed identity integrates movement and precision, symbolizing Nexo’s commitment to customer prosperity and advanced solutions. At the heart of the flowing logo design are two key concepts: human resistance – represented by a spiral – nods to the perseverance and adaptability inherent in human DNA and exponential growth – captured by mathematically precise diagonals – shows the limitless opportunities of digital assets.

Inspired by the modern and active lifestyle of Nexo customers, the new identity blends soft grays and beiges with energetic greens to capture today’s opportunities. Fluid designs and precise elements convey both flexibility and security, resonating with Nexo’s clientele, who demand innovation and reliability in managing their wealth.

“Our new visual identity reflects Nexo’s evolution into a sophisticated digital asset wealth platform,” said Elitsa Taskova, CPO of Nexo. “Going forward, we’re focused on hyper-personalized, white-glove service, delivering autonomy and flexibility in an intuitive product suite with the tools and expertise to help you thrive. As digital assets merge with traditional investments, Nexo is ready to guide you, providing compliant opportunities for growth and long-term value.”

Platform Evolution: A suite for the forward-thinking investor

After 20 months of customer research, Nexo’s survey of 5,000 users in 23 countries found that 67.9% of high net worth individuals see digital assets as long-term wealth solutions, while 69% of holders of Bitcoin see it as a sustainable store of value. . This reflects a significant shift in how sophisticated investors approach wealth, increasingly favoring digital tools and an omnichannel ecosystem seamless for 24/7 access.

The 360° Nexo product suite perfectly aligns with these requirements and offers:

• Savings growth: Flexible and fixed return options including Dual Investment are accessible 24/7 across all devices.
• Advanced Crypto Tools: Crypto-backed lines of credit, 1,500 market pairs, crypto Futures, Target Price Swaps and advanced analytics enable alternative growth opportunities.
• Global access: liquidity and seamless spending options, ensuring access to funds through the Nexo card.

In addition, the Nexo platform empowers its clientele with loyalty rewards and personalized services for high net worth clients with 24/7 customer care teams.

Looking ahead, Nexo is developing its suite of digital asset wealth tools with a strong focus on compliance and security systems built for long-term stability. The company continues to pursue strategic partnerships and international expansion, strengthening its position as the leading global digital asset wealth platform.

For more information on Nexo’s ‘Wealth Forward’ strategy, users can visit https://nexo.com/brand.

About Nexo

Nexo is a leading digital asset wealth platform that empowers clients to grow, manage and hold their crypto holdings. Our mission is to drive the next generation of wealth by prioritizing client prosperity and delivering customized solutions to create long-term value, supported by 24/7 client care.

Since 2018, Nexo has been providing unparalleled opportunities to forward-thinking clients in over 200 jurisdictions. Our all-in-one platform combines cutting-edge technology with a customer-centric approach, offering high returns on flexible and fixed-term savings, crypto-backed loans, advanced trading tools and liquidity solutions through the first crypto debit card/ credit Backed by deep industry expertise, a sustainable business model, robust infrastructure, security and global licensing, Nexo supports innovation and long-term prosperity.

Official website: nexo.com

Note: Some products and services are not available to citizens or residents of certain jurisdictions, including where restrictions may apply.

Contact

Nexo Communications Team
Nexo
[email protected]

Disclaimer: Press release sponsored by our business partners.