The TikTok Store is partnering with Venmo ahead of Black Friday and Cyber Monday

At a panel and brand event in New York last week, TikTok Store announced before Black Friday and Cyber Monday the partnership with Venmo.

With the announcement, on TikTok Shop US first-time shoppers between November 30th and December 2nd can receive 25% off when they spend $45 – for up to $20 off – by selecting Venmo as their payment. For users who have previously purchased on the platform, shoppers can receive a 25% discount when they spend $85 — for a maximum discount of $35 — when they select Venmo as their payment method.

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“Our partnership with TikTok Shop reflects our shared commitment to community and commerce and demonstrates Venmo’s desire to help customers shop in new and innovative ways,” Alexis Sowa, Venmo’s vice president and general manager, told WWD. “TikTok Shop is a destination for community-driven discovery where shoppers can connect and find holiday gifts and essentials for all their needs. We’re excited to support the shopping experience with another secure and seamless payment option, along with exclusive offers to make your money go further when you pay with Venmo.”

BK Beauty at the New York TikTok Shop panel and brand event.

During the panel, which was hosted by Nicolas Le Bourgeois, head of US operations at TikTok Shop, and Kelsie Johnston, head of beauty and personal care at TikTok Shop, executives discussed the upcoming holiday season and how consumers are driving the conversation to shape the future of e-commerce. They indicated that the hashtag #TikTokMadeMeBuyIt is contributing to a major cultural shift in the way people shop.

Bourgeois and Johnston also noted that in the app Ecommerce the platform levels the playing field in support of small businesses, creators and hobbyists. His rise Live streaming in TikTok Shop it has also become a new interactive way for shoppers to engage with brands and their founders. The method has already been proven in China, where it gained popularity during the pandemic, with estimates indicating the amount of goods sold in China through live shopping to over $500 billion in 2023.

Notable beauty and retail brands present at the TikTok Shop event are August, BK BeautyBlackline Car Care, Canvas Beauty, Comfort, I Love Chamoy, Mavwicks Fragrances, Peter Thomas RothPrime Bites, The Beachwaver and The Face Shop. While brands tap into a vast landscape of markets, niches and consumer fan bases, all agree that being visible on the social platform has helped their brands’ products become fan favorites and go viral – not just with Gen Z .

From right: Kelsie Johnston, head of beauty and personal care at TikTok Shop; Steven King, TikTok content creator and @Bytpep influencer; Annie Leal, Founder and CEO of I Love Chamoy and Stormi Steele, Founder and CEO of Canvas Beauty.

Peter Thomas Roth Instant FirmX Eye Cream is just one example of the social media platform that turns virility into sales. In 2021, TikToker @trinidad1967 used the eye cream and received nearly 50 million views and helped keep the product a sold-out staple – the brand later reached out to her, offered her more products, and is part of Peter Thomas Roth. affiliate program.

Another example is The Face Shop’s Mucin Peptide 8 Viral Serum – the company now has an exclusive vegan version available on the TikTok Shop. TikToker @edwardzo’s video used the new vegan product in a video that has amassed over 8.4 million videos and @missdarcei has received over 1.4 million views.

In a conversation with Johnston, Stormi Steele, founder and CEO of Canvas Beauty, Annie Leal, founder and CEO of I Love Chamoy, and Steven King, TikTok content creator and influential @Bytpep, enjoyed their experiences with TikTok Shop. In particular, Steele has become a major player in the TikTok Shop space and has racked up millions in sales from her live shopping streams. Both Leal and King express their admiration for the Steele brand becoming a case study for success on the platform.

Vegan Mucin Peptide 8 Serum exclusively from Face Shop's TikTok Shop. — Exclusive Vegan Mucin Peptide 8 Serum from TikTok Shop by Face Shop.

According to TikTok Shop, the future Black Friday and Cyber Monday will present its upcoming holiday campaign, “Brand Palooza,” running November 13-27, featuring product offerings from brands such as Phillips, Benefit Cosmetics, Liquid IVHey dude too The usual — offers from brands that have taken off on the social media app will also offer exclusive offers. The in-app social e-commerce platform is set to host a number of live streams, hinting that major personalities and celebrities will be featured.

The platform also recently published its intellectual property rights report with its findings from July 2023 to June 2024. The report said that TikTok banned consumers from more than 5 million products and revoked the sales permissions of more than 30,000 of TikTok Shop creators and influencers. , which are just some of the investments the social media app has made to ensure shoppers, merchants and brands have a safe experience on the platform.

TikTok Shop said it is focused on helping sellers and creators achieve success through its affiliate app, which simplifies contact between brands, sellers and creators to reach wider audiences and increase sales. To strengthen the relationship between the parties, TikTok Shop will host a series of seller-creator matchmaking events in Los Angeles and New York ahead of the holiday sales season.

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