Queen Latifah shines in the Good American denim campaign

This week, the fashion world witnessed an amazing collaboration as a rapper, actress and cultural icon Queen Latifah starred in a new ad campaign for good americanthe plus size clothing brand co-founded by Khloé Kardashian and Emma Grede. Known for her powerful presence and style, Latifah showcased pieces from the brand’s fall line, including chic leather blazers and versatile denim outfits that are perfect for any capsule wardrobe.

It inspires confidence and creativity

The campaign, shot by an acclaimed photographer Cass Bird and styled by Julia Sarr Jamoisaims to inspire women to embrace their individuality and redefine beauty on their own terms. Latifah expressed her admiration for Good American, stating that The Hollywood Reporter“I’ve been wearing Good American for some time in various projects. I wore their jeans equalizer and even the Super Bowl.”

Celebrating black stars in denim

In honor of Queen Latifah’s stunning new campaign, we’re taking a moment to reflect on other black stars who have made waves in denim ads over the years. Here are some iconic moments:

Michael Jordan: The basketball legend was seen wearing Girbaud jeans while throwing out the first pitch at the 1993 American League baseball playoffs, a moment that went viral before the term existed.

Lizzo: The singer turned heads in a pink Jersey Baby Phat dress, showing off her unique style and confidence.

Ice Condiment: The rapper made a statement at the 2024 GRAMMY Awards in a full Baby Phat ensemble, embodying the essence of a “Bronx Baddie.”

Saweetie: The rapper showcased his style in a True Religion Spring 2024 campaign, rocking a cropped denim jacket paired with sexy shorts.

Da’Vine Joy Randolph: The actress stunned at the 2024 Met Gala in a custom GAP denim dress designed by Zac Posen, proving that denim can be fashionable.

Burna Boy: The Nigerian artist collaborated with G-Star to create a collection inspired by his unique style, emphasizing the connection between fashion and cultural identity.

SZA: The singer turned heads in a striking moto look from Tommy Hilfiger, showing off her fashion flair.

Travis Scott: The rapper matched his bright yellow FUBU look with his walk, demonstrating the brand’s influence in hip-hop culture.

The Legacy of Denim in Black Culture

Denim has long been a staple in black culture, with brands like FUBU and collaborations like GAP X Dapper Dan that celebrate the community’s rich heritage and creativity. Created by us for us, FUBU became synonymous with hip-hop in the 1990s, while Dapper Dan’s collaboration with GAP showed the intersection of high fashion and streetwear.

Queen Latifah’s latest campaign with Good American not only highlights her timeless style, but also serves as a reminder of the strong influence that black stars have had in the fashion industry, especially in denim. As we celebrate these icons, we are reminded of the importance of representation and the ability to redefine beauty standards through fashion.