‘Bot Life’: BigBasket apologizes for fulfilling ice cream and sanitary napkin combo, internet reacts

A customer’s cheerful tweet about receiving an unexpected combination of ice cream and a sanitary napkin in their BigBasket order has sparked a humorous exchange with the company.

Amirtha Murugesan recently shared her gratitude on social media for a creative product pack she found. Highlighting a combo pack of sanitary napkins and ice cream, he praised BigBasket for the thoughtful pairing. The post, which showcased the platform’s effort to cater to the specific needs of women, quickly gained traction online, with many users praising the innovative offering.

One user described the combination as “the e-commerce equivalent of ‘I totally get you,'” while another noted its “brilliant problem-solving potential.” Many praised the marketing team for their insight into women’s needs, with one person jokingly suggesting that the creator of the combination was “meant to be an amazing boyfriend, but ended up as a product manager” .

The exchange took a funny turn when BigBasket’s automated system mistakenly treated the praise as a complaint. The platform responded with an apology and asked for Murugesan’s contact details to address the “issue”. His message read: “Sorry for the inconvenience. Please share your registered contact number via DM and we will work to resolve it.”

The confusion quickly caught the attention of social media users, who found humor in the situation. One person commented: “She compliments you, why are you apologizing?” Another joked: “Robots can be so awkward.” The incident also highlighted the quirks of automated customer service, with some comparing the response to a “boyfriend saying sorry for no reason”.